Whether it exists for lead generation, brand awareness, product sales, education or customer service, a well-designed website can help drive exponential growth for your business.
An effective website needs both a specific purpose and defined business goals. Content should be developed with your target audience in mind, in order to deliver them the information they need to choose your products and services. Understanding this framework helps to drive our approach as it relates to technology, marketing, content and project budgets.
There is no such thing as one-size-fits-all when it comes to choosing website technology. JDM has experience building sites on a variety of popular platforms like Shopify, WordPress, BigCommerce, WooCommerce, Magento and more. We will help you pick the right solution based on your business goals, budget, support needs, and overall fit. We can also work with you to build a completely custom solution when a more tailored approach is required.
Too often, we find that businesses don’t spend enough time considering their website goals – and putting in place the proper elements to achieve and measure success.
SEO is something that should be integral to the website build and launch. JDM will conduct the proper research in order to implement SEO best practices in both technology and content. This involves crafting page titles and meta descriptions, html tagging, and ensuring that Google and other search engines can find and index your website correctly. Websites need relevant content that is updated frequently.
No website should be launched without an analytics package. We want our customers to be able to report on what traffic they are getting, where people are coming from, how long they are staying, and much more. Analytics help measure the effectiveness of all your marketing efforts, both online and offline.
When we complete your project, you can be confident you’ll have a website that has been built with SEO best practices. You’ll also be able to measure and optimize your site using analytics to hit your business goals.
Many of our customers bring us an established website that is not meeting their business goals – or that just isn’t working for another reason:
Sometimes a full website redesign is necessary, and sometimes a series of smaller improvements makes enough impact to achieve a customer’s business goals. We work with each client individually to create the best project plan for your situation.