If your site isn’t currently ranking in the top 10 search results on Google, you are failing at SEO. While that might seem a little severe, it’s true. According to HubSpot, 75% of searchers never go past the first page of search results.  Is it possible to improve your rankings on Google without spending all of your free time optimizing your site? Yes! There are several strategies and techniques that you can follow to rank higher on Google by following best practices and focusing on the basics. By laying a solid foundation for your website, you can increase visibility, improve

The popularity of Amazon is unparalleled. According to a study from Marketplace Pulse, there are currently 54 million total sellers on Amazon Marketplace. The rate at which new sellers join Amazon is close to 1577 new sellers every day. How are you supposed to compete with that? Strategy. 5 Best Practices to Improve Your Amazon Sales While you might be familiar with traditional digital marketing strategies, Amazon marketing has become its own category entirely. It’s not just about ranking for keywords or having relevant paid ads; it’s about creating a holistic strategy that begins with the right product selection and

According to a survey from Unbounce, PPC visitors are 50% more likely to purchase something than organic visitors. The majority of searches can’t even differentiate paid ads from organic search results. Whether through Google, Bing, social media, or other channels, Paid search is a great way to drive your efforts past the finish line. While search engine marketing  is an important long-term customer acquisition strategy, paid digital marketing is a more immediate plan to help you hit your KPIs and improve your numbers in the short term. Does it all sound a little too good to be true? If you’ve

Your website could be beautiful, fast loading, and optimized, but if the user experience is poor, none of the rest matters. Especially for eCommerce sites, user experience is the key to success. You want your products to be easy to find, your site should be simple to navigate, and your checkout experience streamlined.  Does this sound like your website? If not, it might be time to consider a redesign or a new site altogether. By matching your goals with the right technology, you can create a site that works for your team and customers.  4 Best Practices to Creating an

With 99% of consumers checking their personal emails at least once a day, it seems like a no-brainer to be targeting your customers through email marketing. But, with the average number of emails in an inbox sitting right around 200, your efforts might seem futile. Email marketing is known for being a low-cost method designed to drive engagement and conversions. Since email marketing is also the marketing channel with the lowest cost per conversion, it only makes sense to be a part of any holistic digital marketing strategy. But, how do you get your brand’s emails to cut through the