eCommerce Website Design Best Practices for Customer Retention

Your website could be beautiful, fast loading, and optimized, but if the user experience is poor, none of the rest matters. Especially for eCommerce sites, user experience is the key to success. You want your products to be easy to find, your site should be simple to navigate, and your checkout experience streamlined. 

Does this sound like your website? If not, it might be time to consider a redesign or a new site altogether. By matching your goals with the right technology, you can create a site that works for your team and customers. 

4 Best Practices to Creating an eCommerce Website 

While you might be familiar with running your day-to-day business, running an eCommerce site is an entirely different experience. Your website should help you streamline the sales process while also helping to increase conversions. 

  1. Define a Goal – When it comes to a website, your site should not be designed to serve hundreds of purposes. Your site needs to get people to learn your products, understand your brand promise, and make a purchase. At JDM, we can help you nail down your objectives in an actionable way.  
  2. Secure the Right Technology – Making sure you choose the right technology for your website is key. We are well-versed in creating sites compatible with Shopify, Magento, BigCommerce, or even custom platforms. Using the right platform on your site will set you up for ongoing success.  
  3. SEO – Your website is only useful if your customers can find it. Building search engine optimization into the website building process is the best way to ensure your site is fully optimized in a way that adheres to Google standards and helps you rank for the key terms that will help your customers find you.  
  4. Measure, Measure, Measure – Data is the key to improving your conversion metrics, site traffic, and brand authority. By building a website with an analytics infrastructure, you can measure your goals and make smart improvements.


While you might be an expert at running your business and knowing your products, creating a website can be challenging. At JDM, we take the guesswork out of creating a new website, refreshing an existing one, or adding new technology. Our goal is to help our clients create a website that not only represents their brands but also improves their digital presence. 

Reach out to us today for a risk-free consultation to discuss your goals.